We deliver strong investor returns by acquiring businesses at attractive entry multiples that could be expanded into platforms, accelerating growth through franchising, financing, deploying AI and IoT to boost efficiency and revenue, and leveraging the scale and influence of strategic investors to foster growth and exit opportunities for already successful entrepreneurs.
We are building ecosystems of innovation in established verticals, starting with Fitness.
WhaleShark Capital is a next-gen investment group focused on creating platforms out of market consolidation powered by technology, execution, and deep expertise.
We invest where we have an unfair advantage
Our Co-Founder and Managing Director, Marco Crespo, brings global leadership from Wellhub (formerly Gympass), plus strategic firepower from Harvard and BCG.
We’re operators first, investors always. And we’re not here to follow — we’re here to create disruption in traditional businesses.
Backed by a high-performance team of doers — not advisors.
How We Win
WhaleShark Capital is a next-gen investment group focused on creating platforms out of market consolidation powered by technology, execution, and deep expertise.
We identify fragmented sectors with rising demand and execute aggressive consolidation to build national leaders.
We embed AI, IoT, and automation at the core of every investment — not as a layer, but as infrastructure.
We only play where we are insiders. Our domains: fitness, wellness, healthcare, real estate.
We scale with capital-efficient models — franchising, tech-first operations, low-CAPEX expansion.
WhaleShark Wellness Fund Building the “Planet Fitness of Brazil”
Our debut fund is laser-focused on Essential Low Price (ELP) fitness — the fastest growing, most underserved segment in Brazil.
With 30,000+ gyms and 450+ networks, the opportunity is clear: the market is fragmented, undercapitalized, and ripe for disruption.
We’re engineering a next-gen fitness chain with data at the center, franchise scalability, and a tech-first operating model — similar to what Planet Fitness achieved in the U.S.
Brazil is a fitness superpower
#2 in gym count, #4 in members — but only 5% penetration (vs 24% in the U.S.)
5x growth in ELP segment over the last 4 years
Multiple targets already under LOI and exclusivity
Target MOIC
3.0–5.0x (Base)
6.0–9.0x (Upside)
Entry multiples at 3–5x EBITDA, exit targets up to 11–20x (SmartFit / Planet comps)
Target IRR
26–30% (Base)
37–44% (Upside)
Deploying up to R$500M in the sector
By consolidating the market we can accelerate our platform journey
Operators. Builders. Investors.
Our leadership team blends deep expertise across Private Equity, Fitness, HealthTech, AI, and Operational Scaling.
Marco Crespo
General Partner
Former Global Executive at Wellhub (formerly Gympass), ex-BCG, Harvard alum, and active YPO member. He brings decades of leadership, execution and unmatched industry access.
Henrique Fischer
General Partner
Ricardo Porto
Finance
Guilherme Viviano
Technology
Former AI & Data specialist at Itaú Asset, founder of a wellness AI startup built from scratch. Early cryptocurrency miner, working in fitness since 2012. Combines deep technical insight with sharp entrepreneurial execution.